Asus ROG Xbox Ally X pre-orders could begin next month – here's the date to watch
Microsoft's Xbox handheld will soon be available to buy
🚨 Pre-orders for the Asus ROG Xbox Ally X are expected to start on September 25, 2025
📆 The release date for the handheld is set for October 16, 2025
💰 The price is anticipated to be $899.99 for the Xbox Ally X and $549.99 for the Xbox Ally
⛈️ Pricing adjustments may still occur due to economic factors, as indicated by Microsoft
We almost have all the crucial details about Microsoft's Xbox handheld. However, we're still waiting for the Asus ROG Xbox Ally X pre-order date to be announced.
Pre-orders were widely predicted to begin on August 20, 2025, the same day Microsoft announced the Asus ROG Xbox Ally X release date will be October 16, 2025.
According to leaker billbil-kun of Dealabs, Microsoft is now eyeing a pre-order date of Thursday, September 25 – less than a month before the two handhelds are released.
Asus ROG Xbox Ally X at Best Buy - $899.99
Asus ROG Xbox Ally at Best Buy - $549.99
Asus ROG Xbox Ally 100W Charger - $99.99
Asus ROG Xbox Ally Case - $69.99
Billbil-kun also discussed how the Asus ROG Xbox Ally X price, which still hasn't been officially announced, has changed in recent months and likely caused the pre-order date to be pushed back.
It's widely expected that the Asus ROG Xbox Ally X will cost $899.99 and the Asus ROG Xbox Ally will cost $549.99. This was confirmed by Best Buy listings, which have now been changed.
Billbil-kun says that the Asus ROG Xbox Ally was priced at $499.99, then $599.99, and is now set to release for $549.99. Microsoft said that it needed "more time to figure out the macro-economic impact to pricing", so there's a chance the price of each handheld could change once more.
However, after seeing Sony announce a PS5 price increase, it's unlikely the price of the Asus ROG Xbox Ally X and Xbox Ally will come down. Sony raised the price of all PS5 consoles in the US by $50, and Nintendo also raised the price of the Nintendo Switch and various accessories last month.
Once we know the Asus ROG Xbox Ally X pre-order date, we'll be sure to let The Shortcut subscribers know, and will send an instant notification (and purchase links) to members of our Substack Chat.
Adam Vjestica is The Shortcut’s Senior Editor. Formerly TechRadar’s Gaming Hardware Editor, Adam has also worked at Nintendo of Europe as a Content Marketing Editor, where he helped launch the Nintendo Switch. Follow him on X @ItsMrProducts.