Discover more from The Shortcut
Laptop and SD card deals lead major sale that rivals Amazon Prime Day
You don't have to wait until Amazon Prime Day to buy discounts on laptops and memory cards, as B&H Photo's Mega Deal Zone started today
Update: if you’re wondering when is Amazon Prime Day 2023, you now have a more exact answer: July 11, 2023, according to Amazon. But the deals have already started at rival retailers, including B&H Photo this week. The NYC-based electronics retailer, which ships online orders worldwide, is slashing prices for three days (the deals started yesterday), and at the top of the list is Lenovo’s 14-inch IdeaPad Flex 5 Multi-Touch for $430 off. You won’t find this discount anywhere else.
B&H Photo ends its sale on June 22, 2023, at midnight Eastern Time in the US – or each item sells out. Its tagline for the Mega Deal Zone is “100s of deals too good to last.” Just like Amazon Prime Day, the truly best deals will sell out before the price-slashing marathon actually ends.
Update: No surprise, Best Buy just swooped in, rivaling Amazon Prime Day, too
We’ve rounded up the top 13 deals on sale today, based on B&H’s best sellers list and curated based on what I think is really worth your time and money.
Amazon Prime Day rivaling deals by popularity
Lenovo 14” IdeaPad Flex 5 Multi-Touch – $449.99
SanDisk 128GB Extreme Pro UHS-I SCXC Memory Card – $18.99
2-Pack Lexar 128GB Professional 1667x UHS-II SDXC Memory Card – $57.49
Manfrotto MVG300XM Modular Gimbal – $179.88
Senal SMH-1000 Professional Field and Studio Monitor Headphones – $44.99
2-Pack Lexar 256GB Professional 1667x UHS-II SDXC Memory Card – 98.99
Lowepro Photo Active 200 AW Backpack $39.99
Blackmagic Design Pocket Cinema Camera 6K G2 – $1,495
Apple 13.3" MacBook Pro M1 Chip with Retina Display (Late 2020) – $1,199 was $1,899
Apple 16.2" MacBook Pro with M1 Max Chip (Late 2021, Space Gray) – $3,199
Senal MC24-EL Long Shotgun Microphone – $119.95
SmallRig AD-01 Heavy-Duty Tripod with Fluid Head – $119
Apple 14.2" MacBook Pro with M1 Max Chip (Late 2021, Space Gray) – $2,499 was $4,099.00
Should you wait until Amazon Prime Day 2023?
Prices at B&H Photo will rival Amazon Prime Day 2023 on July 11, so there’s little reason to wait an extra three weeks to buy what you want.
Pro tip: There’s a generous return window, so if you ever want to purchase a Prime Day deal on July 11 (or whenever it happens) at a lower price, then all you have to do is return to B&H and rebuy at Amazon. In the meantime, you get to enjoy playing with the gadget three weeks in advance.
Personally, I’m buying new SD cards this week, as we’ve been shooting more videos for The Shortcut and my Twitter, Instagram and YouTube channels. Today is one of the few times each year in which buying memory cards and laptops is worth it – so much so that it feels as if all other times it’s best to avoid paying full price. With Back to School sales coming up, this may be the true kickoff to low laptop prices.
Other deals happening today
B&H is leading the way with an Amazon Prime Day challenger three weeks early, but it’s not the only retailer with worthwhile deals today. We reported on a Samsung 98-inch 4K TV deal, new dbrand PS5 cover plates, and a fresh PS5 bundle filled with games.
The Shortcut has also generated news about a PlayStation Plus discount code and the Xbox Game Pass Ultimate 12-month workaround that saves tens of thousands of people money every year. Expect more retailers in the US to try to rival Amazon Prime Day, including Best Buy and Walmart between now and July 11, 2023.
We’ll continue to update news about Amazon Prime Day on The Shortcut and all of the US retailers that offer even better deals so that you can score the best price on video games and consumer electronics.