Asus ROG Xbox Ally X price and pre-order date is still unknown – and it releases next month
Microsoft’s Xbox handheld is almost here – yet two key details are missing
Update: Asus ROG Xbox Ally X and Xbox Ally pre-orders went live on Thursday, September 25. The Asus ROG Xbox Ally X costs $999.99, an increase on the rumored $899.99, and the Asus ROG Xbox Ally costs $599.99 – $50 more than the rumored $549.99.
Asus ROG Xbox Ally X at Best Buy - $999.99
Asus ROG Xbox Ally at Best Buy - $599.99
Asus ROG Xbox Ally 100W Charger - $99.99
Asus ROG Xbox Ally Case - $69.99
🤷♂️ The Asus ROG Xbox Ally X and Xbox Ally are set to release on October 16, 2025, but their price and pre-order date are still unknown
💰 A Best Buy leak suggested prices of $899.99 for the Ally X and $549.99 for the Ally, though a recent Xbox Series X price increase suggests Microsoft is hesitant to commit
📈 Microsoft attributes previous price hikes to "changes in the macroeconomic environment," indicating concerns about future shifts
😬 The lack of pricing and pre-orders could lead to stock issues and impact launch day sales as consumers are unable to plan financially
The Asus ROG Xbox Ally X and Xbox Ally are due to be released on October 16, 2025. But with less than a month to go, Microsoft still hasn’t shared the handhelds’ price or pre-order date.
A leak from Best Buy suggests the Asus ROG Xbox Ally X will cost $899.99 and the Asus ROG Xbox Ally will cost $549.99. However, the recent Xbox Series X price increase indicates Microsoft is unable to lock down a cost it’s comfortable charging consumers just yet.
Microsoft said that the Xbox console price hike was “because of changes in the macroeconomic environment” and clearly the Redmond-based company is worried things will shift again. But it’ll have to make a decision soon, as time is running out.
Not having a price means Microsoft hasn’t been able to open pre-orders for the Asus ROG Xbox Ally X and its less powerful sibling. This could lead to restock issues as retailers and Microsoft are unable to judge demand. It’s also hard for gamers to put aside the cash needed for the handheld, which may impact launch day sales.
The uncertainty surrounding the Asus ROG Xbox Ally X isn’t ideal by any means. And if the price increases from what’s expected, even the most stalwart of Xbox fans are unlikely to pay more than $899.99 for the ROG Xbox Ally X.
Ultimately, we’ll have to wait for Microsoft to reveal the Asus ROG Xbox Ally X price and pre-order date, but hopefully that happens sooner rather than later.
We’ve actually played Microsoft’s long-awaited handheld and came away impressed, despite not knowing the price. Check out our Asus ROG Xbox Ally X hands-on review to find out more.
Adam Vjestica is The Shortcut’s Senior Editor. Formerly TechRadar’s Gaming Hardware Editor, Adam has also worked at Nintendo of Europe as a Content Marketing Editor, where he helped launch the Nintendo Switch. Follow him on X @ItsMrProducts.