🚨 Refresh for updates…
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01:16 PM: A20 Pro chip is definitely very powerful. Faster CPU, dual Neural Engines, 7-core GPU… yeah, it’s a friggin’ beast.
01:14 PM: Here’s where Siri AI will be available this fall. Notably, it isn’t launching in the EU or China.
01:12 PM: Okay, a LOT of talk about Siri AI to introduce the iPhone 18 Pro and Pro Max.
01:11 PM: The black iPhone 18 Pro looks so badass.
01:09 PM: The new iPhone 18 Pro comes with the A20 Pro, which has a new CPU core, a new GPU core, and a second Neural Engine for more powerful Apple Intelligence / Siri AI performance.
01:07 PM: iPhone 18 Pro is here!
01:06 PM: We’re combing over how great Apple’s AI and security is. Feels like a re-introduction to Apple’s focus on its consumers.
01:05 PM: New iPhone time! He keeps calling it your “intelligent personal hub.”
01:04 PM: Tim Cook basically passed the torch to John Ternus during the opening, which was so sick to watch.
01:03 PM: John Ternus makes his debut!
01:03 PM: OOH TIM COOK CAMEO VOICE-OVER!
01:01 PM: Starting with a film shot entirely on iPhone, one of Apple’s favorite marketing gags.
12:59 PM: Hype music is playing, the event is imminent, excitement is at an all-time high.
12:43 PM: We’re getting close to showtime! Time to make another iced latte…
11:46 AM: Just over an hour until showtime, everyone. Stay tuned!
🍎 Apple’s “Surprise and shine” live event is happening today from Cupertino
📱 We expect plenty of announcements during the keynote, including the foldable iPhone Duo
⌚️ The iPhone 18 Pro and Pro Max will also likely debut, along with new Apple Watches and AirPods
⏰ Things kick off at 1 p.m. ET / 10 a.m. PT
🚨 Follow along to our live blog for constant updates!
Today’s the big day: the iPhone Duo is almost here. After plenty of leaks and rumors over the past year, Apple’s “Surprise and shine” event is expected to be where we see the company’s first-ever foldable phone. It’s also the first event ever under new CEO John Ternus, who shared a brief teaser on X hinting at… something.
The company is also expected to announce the iPhone 18 Pro and Pro Max at the event, complete with bigger batteries and a variable aperture for the camera system. In addition, the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 could also be revealed, according to rumors.
The Shortcut team has reported to their respective positions and are locked and loaded with coffee, snacks, and furious typing capabilities to power our live blog. Stay on this page and refresh starting at 1 p.m. ET / 10 a.m. PT for live updates from Apple’s big event as they come in!
Watch Apple’s “Surprise and shine” event
Max Buondonno is an editor at The Shortcut and co-host of The Shortcut Live. He’s been reporting on the latest consumer technology since 2015, with his work featured on CNN Underscored, ZDNET, How-To Geek, XDA, TheStreet, and more. Follow him on X @LegendaryScoop and Instagram @LegendaryScoop.