Sony and TCL form a new Bravia Inc. TV company
Expect the first Bravia Inc. TVs to be announced next year
📣 Bravia Inc. announced as the new company name from the Sony and TCL partnership
📅 April 2027 will mark the start of Bravia Inc. operations – and likely new products
📺 New Bravia Inc. products will carry the Sony and Bravia names
🔊 Sony TV and home audio announcements will continue as planned, including its upcoming RGB TV’s
☎️ We’ve asked whether TCL will continue to produce its own TVs next year
We’ve been speculating whether we would start seeing TCL Bravia TVs since Sony announced its TCL partnership earlier this January, but now a Sony representative has told us definitively that Sony and TCL are forming a new home entertainment company, Bravia Inc., that will begin operations in April 2027.
Bravia Inc. will essentially be an entirely new brand co-owned by Sony and TCL, combining the former’s picture and sound technology with the latter’s vertically integrated supply-chain capabilities. The Sony representative also explained new Bravia Inc. products will carry both the Sony and Bravia names – so all future Sony TVs will fly under this banner next year.
Sony won’t be holding new product announcements until next April either. TV and home audio announcements will continue like the recent Sony Bravia 3 II and Bravia Theater products. A Sony representative also told us Sony’s upcoming RGB TV will also continue coming as planned
However, there’s also no word on whether TCL will continue to introduce new TVs of its own outside the Bravia partnership next year. We’ve reached out to TCL for additional comment and information, and will update this article once we hear back.
Kevin Lee is The Shortcut’s Creative Director. Follow him on Twitter @baggingspam.