💰 Snap launched pre-orders for its Specs AR smart glasses at $2,195, scheduled to release in the fall
🤓 The glasses feature ‘Specs Intelligence’ AI for contextual assistance, AR navigation, and app integration
🎯 Targeted at both consumers and enterprise users, Snap partnered with Nvidia to bring AI agents to Specs
📈 Snap’s stock rose 2% following the announcement, despite a higher price point than Meta’s $799 Ray-Ban Display
Snap launched its Specs smart glasses yesterday, with pre-orders now open to those willing to part ways with $2,195. They’re due to launch in the fall.
The glasses, which are essentially a self-contained computer shoved into a rather ungainly frame, provide new capabilities using AR, like having your own personal navigation system.
Like any product these days, Specs also include an AI service called ‘Specs Intelligence’, which can provide information relevant to you in your field of view. For example, Snap showed a woman asking Specs about her flight status, only to be told her gate had changed, but she had plenty of time to arrive.
Specs Intelligence will also let you connect with many of your favorite apps like Gmail and your Mac, and another video showed someone using the Specs to order movie tickets on their Mac.
Specs nearest rival is the Meta Ray-Ban Display, which requires a compatible smartphone and uses a neural wristband to navigate menus and interact with the device. They cost $799.
Despite the high price tag and awkward-looking design, Snap’s shares rose by 2% after the announcement, suggesting investors believe the glasses will sell. The Specs aren’t just aimed at consumers, as they’ll also appeal to the enterprise space. In another example. Snap says Salesforce can use Specs in the field to identify objects they’re working on.
A partnership with Nvidia was also announced that could prove fruitful, with Snap aiming to bring the company’s AI agents to Specs.
With Meta, Google, and Snap all releasing their own take on the future of smart glasses, all eyes are on Apple, which is reportedly working on a pair of its own smart glasses.
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Adam Vjestica is The Shortcut’s Senior Editor. Formerly TechRadar’s Gaming Hardware Editor, Adam has also worked at Nintendo of Europe as a Content Marketing Editor, where he helped launch the Nintendo Switch. He also runs a retro gaming YouTube channel called Game on, boy! Follow him on X @ItsMrProducts.