👀 A new Google wearable has been spotted in Pixel 11 ads
🤔 It’s unknown what this wearable might be, although clues indicate it could be a new Fitbit
⌚ To be specific, Reddit users think it could be a Fitbit Charge 7, a successor to the three-year-old Charge 6
👉 This would be Google’s mid-range wearable between the Fitbit Air and new Google Pixel Watch 5
A brand new, unreleased Google wearable has been spotted in Pixel 11 ads, and we’re a little confused as to what it might be.
As someone on the r/Pixel_Phones subreddit has noticed (thanks, Trusted Reviews), Google is promoting the new Pixel 11 via YouTube box ads, and in the photo is the phone itself alongside the Pixel Watch 5, and other Pixel products, plus this mystery wearable.
Google hasn’t explained or announced anything about this device, although some guesses can be made
It has a screen, unlike the Fitbit Air, although it isn’t a circular screen like the Google Pixel Watch 5 or a square screen on the Fitbit Versa 4.
It’s more of an oblong-shaped face showing a Pixel Watch-style face with time, heart rate, steps, and an activity in progress, with the strap being the width of the Pixel Watch Active band, as Droid Life has noted.
A possibility is that Google is preparing to launch a new Fitbit Charge successor. With the last Fitbit Charge, the Charge 6, having launched some three years ago, it seems ripe for a refresh.
This seems to be what the Reddit hive mind thinks it could be, or some form of Pixel A-series smartwatch – either way, it seems like it could be more of a mid-range wearable than a flagship.
If it is a Fitbit Charge 7, for instance, then it could occupy an interesting position in the brand’s lineup. It could sit between the screenless Fitbit Air and the rich Pixel Watch 5 flagship, giving users access to a more traditional fitness tracker with a screen without the need for a fully fledged smartwatch.
Whether we hear more information about this mystery wearable is anyone’s guess, but it looks like Google could be gearing up for yet another product release.
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Reece Bithrey is a journalist with bylines for Trusted Reviews, Digital Foundry, PC Gamer, TechRadar and more. He also has his own blog, UNTITLED, and graduated from the University of Leeds with a degree in International History and Politics in 2023.