đ Nintendo is launching its My Mario range for kids in the US
𧸠The range includes toys, a stop-motion video series, an app and more
đ Physical products launch first at the Nintendo stores in New York and San Francisco on February 19
đ Nintendo has also announced the line will arrive at select retail stores in the spring
After its recent launch in Japan, Nintendo has confirmed itâs bringing its cute and fun My Mario line of products for kids to the US.
According to a press release, the My Mario product line launches in North America in February, taking the form of a âcollection of products, games and experiences designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi.â
To be specific, the products will be available at the Nintendo stores in New York and San Francisco first on February 19, with the line arriving at âselect retail stores nationwideâ later in the spring. Itâll continue to expand âthroughout the yearâ, as per Nintendoâs release.
The product line sees Nintendo lean more into the traditional area of kidsâ toys, partnering with the likes of Mattel, Fisher-Price and Tomy to provide them with a fun introduction to the world of Mario and the associated universe.
The series includes a range of different products including two wooden block sets with Mario and items from the Super Mario series in a 3pcs and 30pcs set, plus a collection of kidsâ and toddler apparel, soft toys including rattles and a Mario plush, and an interactive Hello, Mario! board book by Nintendo and published by Penguin Random House.
Moreover, there will be a free Hello Mario! App available for âsmart devices and Nintendo Switch systemsâ that will allow parents, caregivers and kids to âintuitively and playfully interact with Marioâ. The app will be available on the Apple App Store and Google Play Store, and will be a free download for Switch and Switch 2 consoles on February 19.
Nintendo is also leaning into the world of stop-motion animation with a new series called âItâs Me, Mario!â thatâs available on the official Play Nintendo YouTube channel and Nintendoâs new My Mario website.
It has also partnered with Tomy to produce the Tomy Toomies My Mario collection that will âpower up bathtime with bath toys and water squirters inspired by iconic characters from the Super Mario franchise.â
The launch timing for individual products will vary, according to the release, and more information will be available on Nintendoâs socials as and when.
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Reece Bithrey is a journalist with bylines for Trusted Reviews, Digital Foundry, PC Gamer, TechRadar and more. He also has his own blog, UNTITLED, and graduated from the University of Leeds with a degree in International History and Politics in 2023.