Is knowing where my sofa is located a security nightmare or meaningless data?
I hesitate to mention, but dude is still at it, two weeks later, publishing an 'Amazon is basically Skynet' diatribe in a national magazine. A dozen hypotheticals starting with "my suspicion is ..." meant to frighten readers and validate the whopping chip on the author's shoulder against Amazon.
It's fair and necessary to be wary of privacy issues, but fear and conjecture only achieve the opposite. No weather forecast will say, "Storm! Run for your lives!" because facts and probability should form the foundation to vigilance and safety.