Twitter Blue price increase: $4.99 per month but promises new features
The Twitter Blue price increase has already gone into effect for new subscribers, but early adopters won't see the change until October
➡️ The Shortcut Skinny
🐦 Cash-strapped blues: Twitter Blue price goes from $2.99 to $4.99/mo
📆 When? This week for new members, October for existing subscribers
✏️ Why? Twitter promises the new price will ‘help build some new features’
📈 Why else? When microblogging has to deal with macroeconomics
Edit button: the Twitter edit button will be a Twitter Blue Labs
There’s been a sudden Twitter Blue price increase to $4.99 per month that will stand in the way of you being able to – eventually – use the elusive Twitter edit button.
The price increase – from $2.99/mo to $4.99/mo – will take effect immediately for any new Twitter Blue subscriber signing up from today forward. Early adopters will keep being charged $2.99/mo until October 2022 when the $4.99/mo price takes effect for everyone, according to the Twitter Blue price increase email first seen by social media consultant Matt Navarra.
The current roster of Twitter Blue features includes the ability to ‘Undo’ tweets, read ad-free articles on certain websites, create bookmark folders, get a custom app icon, and switch around the Twitter navigation.
Speaking of banner-ad-free articles… you can sign up as a paid or free sub to keep us going:
Being able to pin DMs and undo tweets (which just delays submitting them to the public by a few seconds) has been a boon for me at 1 million followers. But $4.99/mo is steep for the average Twitter user.
Cue the Twitter Blue upsell…
Worth it for a Twitter edit button?
Twitter vaguely teased what the price increase will translate into: “This change helps us continue to build some of the new features you've been asking for, improve upon the current ones you already love and sustain our mission of supporting journalism.”
Previously, the company promised a Twitter edit button this year when on-again-off-again-almost-owner Elon Musk pushed for the idea through a typo-filled poll. The Twitter Comms account said “Yes, we’ve been working on an edit feature since last year!” and “No, we didn’t get the idea from a poll 😉” in a veiled response to the Space X founder the company is currently suing.
Here’s the important bit from April: “We're kicking off testing within Twitter Blue Labs in the coming months to learn what works, what doesn’t, and what’s possible.”
That means your $5 a month will grant you first access to this feature… eventually.