Disney+ and Hulu will soon be more expensive
The move coincides with the launch of Disney+ Basic, an ad-supported tier which costs $7.99
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💰 Disney Plus and Hulu are both receiving price hikes in December
📈 Disney+ Premium will cost $10.99, an increase of $3 per month
🤑 Hulu Premium will cost $14.99, an increase of $2 per month
🆕 Disney is launching its ad-supported tier on December 8 for $7.99 a month
Disney+ and Hulu are getting a price hike, which is also the date a new ad-supported subscription for Disney+ will launch.
The new ad-supported tier of Disney+ will cost $7.99 per month, while the current ad-free tier will cost $10.99 a month, which is a price rise of $3 per month.
Hulu’s premium tier also gets a price increase on October 10 from $12.99 to $14.99 a month.
Disney media and entertainment distribution chairman Karem Daniel said the new ad-supported subscription will give consumers more choice but didn’t explain why the price of both the premium Hulu and Disney+ tiers was increasing as a result. In a statement on the Walt Disney Company website, Daniel said:
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience.
“Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”
Here’s a full breakdown of all the new pricing tiers and bundles:
Disney+, Hulu, and ESPN+ standalone plans
Basic (with ads) - $7.99 monthly
Premium (no ads) - $10.99 monthly / $109.99 annual
Basic (with ads) - $7.99 monthly / $79.99 annual
Premium (no ads) - $14.99 monthly
With ads - $9.99 monthly / $99.99 annual
UFC PPV - $74.99 monthly (per event)
UFC PPV + Annual - $124.98 annual
Disney Bundle Plans
Basic (with ads): Disney+, Hulu - $9.99 a monthly
Basic (with ads): Disney+, Hulu, ESPN+ - $12.99 monthly
Legacy (existing subscribers only): Disney+ (no ads), Hulu (with ads), ESPN+ (with ads) - $14.99 monthly
Premium: Disney+ (no ads), Hulu (no ads), ESPN+ (with ads) - $19.99 monthly
Hulu + Live TV plans
Basic (with ads): Disney+, Hulu, ESPN+ - $69.99 monthly
Legacy (existing subscribers only): Disney+ (no ads), Hulu (with ads), ESPN+ (with ads) - $74.99
Premium: Disney+ (no ads), Hulu (no ads), ESPN+ (with ads) - $82.99
Prices are on the rise
Disney isn’t the first company to raise its prices, nor will it be the last. In the last few months alone, we’ve seen the Amazon Prime price hike come to Europe, the news that Meta is raising the price of Quest 2 by $100, and even Sony has refused to rule out a PS5 price increase.
With the cost of living crisis continuing to squeeze consumers, it’s frustrating to see subscriptions that might already be luxury purchases become even more expensive.
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