Amazon Fire TV Omni QLED: $799 rival to Samsung's Frame TV in 65 and 75 inches
Amazon Omni QLED televisions are ready to take on Samsung's Frame TVs with an 'ambient experience' at a much cheaper price
➡️ The Shortcut Skinny: Fire TV Omni QLED
📺 Amazon’s new Fire TVs feature QLED displays with contextual awareness
📐 Comes in 65 inches and 75 inches
💡 96 zones of local dimming, Dolby Vision IQ, HD10+, adaptive brightness
🧠 Adaptive brightness senses presence with contextual information or artwork when you’re in the room, but not when you’re getting a midnight snack
In addition to the 10.2-inch Kindle Scribe I just wrote about, Amazon has new, much larger displays care of the Amazon Fire TV Omni QLED, a refreshed television series, this time with contextual awareness and “elegant” artwork. The 2022 Omini series is aimed at people who want the Samsung Frame TV at a much more affordable price.
This year’s Amazon Fire TV Omni QLED series upgrades to from LED to QLED (as the name implies) and comes in 65 and 75 inches. The price starts at $799.99 for the 65-inch version of the TV. It’s not on sale just yet, but Amazon says that pre-orders for the new televisions will start today through its online website.
Amazon Fire TVs, even the premium Omni QLED series in past years, haven’t been known for the best picture quality compared to Samsung. But there are plenty of people who won’t notice and love a good 4KTV bargain at $799 – Samsung’s Frame TV at the same 65 inches starts at $2,000.
Amazon Fire TV Omni QLED specs
Both the 65 and 75-inch Omni QLED 4KTVs feature 96 zones of full array local dimming, Dolby Vision IQ, HD10+ adaptive and adaptive brightness. There’s also an “ambient experience” for artwork and contextual information, much like we see across smaller Echo Show screens. And yes, there will be helpful widgets, too.
Uniquely, Amazon says that its new Omni TVs will feature “presence and ambient light sensors” for when you walk into a room. It’ll be smart enough to know when you come into the living room in the morning, but not come on when you pass by walking into the kitchen for a midnight snack. What Amazon QLED panels may lack in sophication for picky videophiles, it may make up for in software smarts and price.
Of course, the TVs will feature Alexa integration, too. You’ll be able to ask Alexa questions about the artwork shown on the screen or to bring up personal photos, with voice commands like “Show me my photos from Hawaii.”
I’ll have more news from today’s Amazon event, as I continue to update The Shortcut with all of the new products announced.